ANTHEM

A star-studded 60-second spot that launched during the 2019 Emmy’s, explaining the danger of watching Hulu.

Talent from Hulu shows and broadcasts—real-life couple Sofia Vergara and Joe Manganiello, sports stars James Harden and Jared Goff, Emmy Award winner Samira Wiley, along with Sarah Silverman, Ramy Youssef and Miles Brown—deliver the wry warning. 

Eight other national TV spots were cut, including several :15s and :30s and social content. 

The broader "Better Ruins Everything" campaign ran through the end of the year and also included digital video, online banners, billboards in markets like New York, Los Angeles, Philadelphia, Dallas and Chicago, and social media efforts.