HULU HAS LIVE SPORTS
With an increase of 8 million subscribers in 2018, Hulu had been outpacing other streaming platforms growth in the US and the gains are impressive.
In 2019, they wanted to solidify those gains and double down on their marketing push for live TV streaming.
So that’s what we did…
GOALS
Drive awareness of Hulu’s live sports offerings
Spread word among sports audiences that may not consider streaming services as an option
Promote positive brand engagement by using an atypical, humorous, and an eye-catching campaign
NBA INFLUENCERS
Beginning the campaign with NBA stars Damian Lillard, Joel Embiid, and Giannis Antetokounmpo, we sought to primarily push…well, I’ll let them tell you:
U.S. NATIONAL WOMEN’S SOCCER TEAM INFLUENCERS
To create buzz in anticipation of the 2019 Women’s World Cup, we continued the campaign with the U.S. Women’s National Soccer Team.
Twelve of them, to be exact, including Megan Rapinoe, Carli Lloyd, and Tobin Heath -- plus soccer legends Mia Hamm and Abby Wambach. Hello, superstars.
