HEAD OF BRAND MARKETING & PARTNERSHIPS

AMAZON GAMES LIVE |  CULVER CITY, CA  |  APRIL 2022  - FEBURARY 2024

Orchestrated comprehensive marketing strategies to elevate brand visibility and drive audience engagement for a live gaming network.

Spearheaded initiatives to define and strengthen the brand identity, ensuring alignment with the dynamic gaming industry and resonating with target audiences.

Implemented successful brand positioning strategies that differentiated the network in a competitive market, leading to increased market share.

Formulated and executed partnership strategies, establishing collaborations with key industry players, publishers, and influencers to expand the network's reach and enhance credibility.

Led cross-functional teams to implement innovative and targeted campaigns, resulting in growth in active users and a 223% increase in social media engagement.

SENIOR ENTERTAINMENT ACCOUNT MANAGER 

AMAZON ADVERTISING |  SANTA MONICA, CA  |  JULY 2020  - APRIL 2022

Define long-term entertainment advertiser needs, strategy, and solutions in the US and globally.

Develop Prime Video Channel campaigns including insights, media strategy, creative timelines, and branding to retain and drive new subscriber growth. 

Analyzing subscriber streaming behaviors, and ad performance across Fire TV, Prime Video, IMDb, OTT, Amazon O&O, Audio, DSP, OOBE, and custom units for original and theatrical releases.

GLOBAL ACCOUNT MANAGER 

THE WALT DISNEY COMPANY  |  GLENDALE, CA  |  MAY 2019  - JULY 2020

Direct Disney in company-wide Parks, Experiences, and Products integration, supervising strategy & partnerships with Marvel, Lucasfilm, Pixar, and Disney+ IP.

Managed 360 global brand planning, research, creative, production, synergy, and media while leveraging enterprise-wide resources to effectively launch and support high-priority always-on, tentpole and seasonal initiatives for Star Wars, Marvel (Spider-Man, Avengers End Game), Cars, Frozen, Toy Story, etc. at Disney’s Yellow Shoes (in-house creative agency).

Led the most immersive land opening in Disney Parks history, Star Wars: Galaxy’s Edge fully integrated global brand campaign. Resulting in over 4.9 billion impressions in the first six weeks, tickets sold out in two hours, and digital activation click-through rates at 3x the amount of yearly park traffic. Deducted weekly brainstorm meetings with the Marvel Studios and Entertainment VP of Franchise Creative/Marketing, Creative Directors, showrunners, and Disney Imagineers. Oversaw direct marketing campaign approvals from Kevin Feige, President of Marvel Studios, and Bob Chapek, CEO of The Walt Disney Company.

ACCOUNT SUPERVISOR 

DEUTSCH, INC  |  PLAYA VISTA, CA  |  JANUARY 2018 - MAY 2019

Part of the startup team that opened a new IPG Agency, Big Family Table, in partnership with Universal McCann, under Deutsch, Inc., specifically for Hulu. 

Directly managed the relationship with Hulu’s CMO and VPs as their creative brand agency of record on day-to-day activities.

Spearheaded Hulu’s 2018 new brand re-launch and influencer-led product launch for live TV, resulting in over 1 billion impressions, brand lift, and an increase in the paid subscriber base within six weeks (+47% year-over-year). This was also attributed to a 45% jump in advertising revenue year-over-year.

Efficiently and accurately planned the $15MM production budget, deliverables, and schedule across TV, celebrity talent, licensing, BA, social, traffic, digital, OOH, print, experiential, and radio while coaching a team of five.

DIGITAL ACCOUNT SUPERVISOR/SENIOR ACCOUNT EXECUTIVE 

DEUTSCH, INC  |  PLAYA VISTA, CA  |  JANUARY 2015 - JANUARY 2018

Oversaw brand and platform work for the Volkswagen Group of America (VW.com and VWNewsroom.com) and Sprint. 

Ran the creative UX/UI redesign for VW.com also the creation of their first-ever news platform, VWNewsroom.com, on desktop & mobile.

Pioneered the digital transformation roadmap to modernize leads and conversions.

Implemented a new organizational digital and asset process for yearly content management for seasonal campaigns, leads, and insights over a team of six.

SENIOR ACCOUNT EXECUTIVE/ACCOUNT EXECUTIVE  

ZIMMERMAN ADVERTISING  |  FORT LAUDERDALE, FL  |  DECEMBER 2013 - JANUARY 2015

Started as a Research Group Assistant, was promoted to Consumer Insight Strategist, and then moved into Account Management.

Oversaw brand while organizing TV/radio productions, e-commerce sites, online video campaigns, SEO/SEM, CRM, loyalty programs, media plans, and social accounts.

Managed a staff of four from Account Coordinators to Account Executives. Led work for Atlantis Paradise Island, Party City, White Castle, Michael’s Arts & Crafts, Dunkin’ Donuts, and Nissan.

CONSUMER INSIGHT STRATEGIST/RESEARCH GROUP ASSISTANT 

THE RED LIGHT PROJECT  |  FORT LAUDERDALE, FL  |  DECEMBER 2011 - JANUARY 2013

A subsidiary of Zimmerman Advertising, created to support client research needs.

Reported directly to the Chief Strategy Officer and Director of Research. Won the agency Dunkin’ Donuts local store marketing account; their profitability increased upon acquisition as did expansion into California local markets.

Participated in a cross-functional team to develop client research proposals by analyzing the current state of a client or new business for growth opportunities based on insights.